Fluency & Familiarity

This is a great article, made me remember the reason we need to remember think about our audience when communicating ANYTHING! People always tend to see doing this as a hindrance because of the additional thought it entails but if people cannot understand what you’re telling them you may as well not have bothered in the first place!

Gareth Roberts

Studies show we like things that are easy to think about and dislike things that are hard to think about.

You see it all the time.

Complex sentences filled with obscure words and phrases which we have no idea of their meaning.

Topics glorified with the aim of dazzling those communicated to.

But, why?

The Battle of Chosin Reservoir took place in 1950 during the Korean War.

North Korea, with the support of China and the Soviet Union, fought against South Korea with the support of the British and US.

These US troops were stationed at the Chosin Reservoir.

But they weren’t alone.

15,000 US troops were surrounded by 120,000 South Korean and Chinese troops, advancing on their position.

Stranded, they were in trouble.

Temperatures fell to -25 degrees at night as the winter conditions became apparent.

And to make matters worse, the mortar sections of the US Marine Corps…

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